TechSlam: LinkedIn

Definitions: LinkedIn is a social networking site designed for professionals to connect, discuss, search jobs, and enhance their digital identity. LinkedIn supports professional's efforts to push out information such as research papers or other articles in groups they have joined or in their own LinkedIn network. Above all, LinkedIn ensures that your digital identity is a professional one when others are searching your name or seeking someone with your credentials.


Here are some example LinkedIn Profiles. You will be able to view more content on these profiles if you set up a quick LinkedIn account first.

Rochelle Tkach

Jason Ribeiro

Dino Miele

Camille Rutherford

Thomas Whitby


The video above will help you get set-up with the basics of LinkedIn. If you would like more in-depth tutorials on different features for LinkedIn, please check out more of Anson Alexander's tutorials on his YouTube page.

Practical Use:

LinkedIn allows you to network and connect with other professionals in your field. You can feel confident that you are collaborating and sharing ideas in a secure network with people you accepted into your network or with groups you chose to join. In LinkedIn groups, it is easy to contribute to discussions, push out research papers, other articles, updates, etc. Through LinkedIn, you can also follow different organizations or businesses (i.e., Brock University), and stay up-to-date with their current messages to the media.

As a professional, LinkedIn is ideal for its ability to enhance your professional identity. Even if you do not have the time to always contribute to LinkedIn group discussions, your profile will be one of the first things that come up when someone searches your name or is looking in LinkedIn for someone with your credentials. In the 21st century, it is crucial that our digital footprints reflect the professional we want the world to see. LinkedIn provides the platform to do so.

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